Online marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.
Online marketing is similar to offline marketing in what it offers however you have more control over online marketing. You can measure every part of your campaign and make adjustments in real-time. For this reason, your promotional dollar is better managed and can be much more effective.
Some statistics that might spark your interest:
- 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
- 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA )
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
- 66% of Americans use online local search, like Google local search
- 61% of local searches result in purchases (TMP / comScore)
- 54% of Americans have substituted the internet and local search for phone books (comScore networks)
- 35% of all searches are local (DM News)
- 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
UMS offers different types online markting strategies:
- Website Solution
- SEO
- Local Listing
- Video Marketing
- E-mail Marketing
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